Alibi Boutique opened its lime green doors to the citizens of New Braunfels, Texas in 2008 with the hopes of becoming the primary fashion forward boutique for the surrounding area.

Though some things have changed over these last few years, our goal of helping our customers looks and feel fabulous has always remained our first priority.

The New Gruene Lake Village is known for its support of the local community, and we are proud to stay true to that reputation by offering many locally made products and unique brands with items you won’t find anywhere else.